5 Tips for Working with a Designer
Updated: Mar 3
Since launching my own design business, I've learned a LOT about what it takes to pull off a really successful project. I'm using every experience to find ways that constantly improve my customer's experience... essentially, practicing what I preach! One reoccurring theme I find myself in, is customer readiness. Of course, by the time I've been engaged to kick off a project, customers know they need an awesome logo or brand package, but not so much about the steps it will take to get there.
I believe in a quality experience throughout each aspect of the design process; so in that light, I want to help arm YOU with some tips & tricks to get the most out of your experience when you decide to engage with a brand stylist.
SHARE THE VISION
Before you engage a designer, try and have a plan around what you'd like to discuss with them. That doesn't mean we need a 5 year road-map for your business, but a sample of your business plan or even just some high level goals will help your designer better understand the current state of your business and how to align the designs with where you want to go.
As with any major business investment, you'll want to ensure you have a tight grasp on what you'll be taking on. Before the proverbial ball gets rolling, make sure you have an in-depth understanding of the process you're about to jump into. That means asking your designer questions. No question is too big or too small. Don't know what a .png is? Honestly, we don't expect you to and will be happy to walk you through the process every step of the way. The foundation of a successful project is communication between client and designer.
DEDICATE THE TIME
Quality design is not only a monetary investment, it's also an investment of your time. Time to engage in reviewing proofs, providing feedback and meeting for collaborative brainstorm sessions, for example. A design project often requires quick, but daily communication.
That said, make sure you're able to set aside a decent amount of time to effectively communicate with your designer. The project can only go ask fast as a client is willing to be engaged. But.. of course real life happens and schedules change. Be sure to communicate any changes that could affect the timeline of your project so your designer can plan accordingly to help keep your design goals on track.
HAVE *some* CONTENT READY
Have a sense of your messaging at the beginning of the design phase, so your designer can build on that to visually execute your vision. In the marketing world, if content is King then context is GOLD. Quality visuals & a cohesive aesthetic will help you create context around your messaging.
Of course, preparedness and how much you are willing to engage will facilitate the design project, but ultimately...have faith in your designer. You've hired them for a reason, so trust that they'll steer you in the right direction to take your brand to the next level and cultivate a brand presence that aligns to your business goals!